Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Webbiquity

FEBRUARY 14, 2010

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. any significant price point, non-commodity products).

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

ViewPoint

JULY 11, 2011

Curious about how long each has been a public company, I checked on the years in which their stocks were offered: Salesforce.com – 2004; SuccessFactors – 2007; and NetSuite – 2007. Extensive pricing pressure from competing services/products at lower prices. Frequent and rapid new competitor product introductions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

LeadSloth

NOVEMBER 16, 2010

The topics for these meetings was drip campaigns and lead nurturing. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 21, 2009

The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting. Indeed, what impressed me about Jesubi was its very tight focus on prospecting productivity.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Customer Experience Matrix

MAY 18, 2007

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Lead Liaison

OCTOBER 12, 2017

As a user myself, I first started using Salesforce.com. Whether you’re using enterprise-level CRMs such as Salesforce.com or Microsoft Dynamics, or something with the essentials such as OneFocus™ or Pipedrive, having a marketing automation system coupled with your CRM is vital these days. Sales Insight.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

ViewPoint

FEBRUARY 23, 2018

Do you report on stats such as touches per conversation, touches per lead, best conversion touches? It was designed for lead management. It’s a specialized tool that syncs with Salesforce.com and other CRMs. See this blog for an analysis of cost and productivity of internal vs. outsourced teleprospecting.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Customer Experience Matrix

AUGUST 16, 2011

Vendors have made the bet by building marketing automation add-ons to a CRM system instead of building a stand-alone marketing automation product.* Of course, the jackpot here is Salesforce.com. At least two vendors have tried to hit it: Predictive Response and BizConnector , whose product is Lead Follow-Up.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JULY 28, 2010

Changes include a drag-and-drop design tool (similar to Microsoft Powerpoint); integration of opportunities and custom objects from Salesforce.com; better reporting on Web site visitors; and, real time sales alerts on Web activity. The product supports this methodology but does not insist on it.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Webbiquity

AUGUST 29, 2011

For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

The Effective Marketer

JUNE 1, 2012

The personas will help drive your content marketing efforts and your lead nurturing programs. If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. Grande Guide to Lead Nurturing , by Eloqua.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

Pricing 120

Pricing Price Impressions Marketing Management 120

NuSpark Consulting

JULY 17, 2010

Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Most systems integrate well with SalesForce.com, but also others.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. In addition to these accomplishments, he was able to: Increase conversion lead to customer. Reduce time spent on unqualified leads.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

LeanData

APRIL 8, 2015

“We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData on Salesforce AppExchange. LeanData Research Study , Sept.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an Admin (who also does Analytics) and a Content/Lead Nurturing Manager. Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Lead Nurture Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

If you’re using marketing automation software , you can do amazing things with as few as two employees – an admin (who also does analytics) and a content/lead nurturing manager. Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. Lead Nurture Manager.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Smashmouth Marketing

JUNE 24, 2009

As with other product reviews on Smashmouth, this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Adobe Experience Cloud Blog

MARCH 8, 2010

Corporate collaboration with Salesforce.com Chatter. The event continued with Brett Queener, SVP of Products at Salesforce talking about Chatter. What’s important to note from his session is that while Chatter is a product, the idea he was really discussing was collaboration and communication. Up and down feedback activity.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Smashmouth Marketing

JUNE 25, 2009

As with other product reviews on Smashmouth , this will be an ongoing experiment. There are two levels of product, Genius Pro and Genius Enterprise. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

LeadSloth

OCTOBER 16, 2009

Genius.com, Product Marketing Genius ( PDF ), San Mateo CA. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. Sales Force Automation software (primarily Salesforce.com). Bronto, Marketing Campaign Manager ( PDF ), Durham NC. Email Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 12, 2010

HubSpot’s Medium and Large products give you the option to keep using your own site. These editions also make it possible to integrate with Salesforce.com and – through partners – with other CRM systems.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Their new product LearnSocial is a revolutionary new way for businesses to train employees. InsideView also tells you who you are connected to in Facebook or LinkedIn.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

markempa

DECEMBER 12, 2016

For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. For example, Slack (currently the fastest growing start-up in history) practices empathy in their marketing, product design, and is part of their core values. Just to name a few.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Content Standard

SEPTEMBER 29, 2014

This shows clear gaps in content production, and gives you a starting point. Another reason we use Marketo is because it seamlessly feeds intel into Salesforce.com and updates our sales team on which leads took action over the past week.

ROI 40

ROI Enterprise Management Marketing Budget Work Management 40

LeanData

APRIL 8, 2015

“We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData on Salesforce AppExchange. LeanData Research Study , Sept.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

“We are excited to see the evolution of LeanData as a LaunchPoint® partner,” says Chandar Pattabhiram, Vice President, Product and Corporate Marketing at Marketo. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData on Salesforce AppExchange. LeanData Research Study , Sept.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

ViewPoint

AUGUST 30, 2012

He cites the work of Nick Panayi, Director of Global Brand and Digital Marketing at the large consulting firm, CSC, and how he has created a culture of content marketing: sharing, lead nurturing, and a highly interactive site that’s hugely social and building content on a by-the-second basis. That’s just really intriguing to me.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120