Database Marketing Lead Gen Lead Qualification Linkedin 
Valasys
AUGUST 18, 2020
LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.
markempa
SEPTEMBER 9, 2013
Making matters worse, BANT does not align with customer buying behavior early in the decision process when Marketing and Sales generally need to engage prospects to win new business. So, even if Marketing owns an inside sales operation, asking the reps to use BANT criteria is misguided. Lead qualification in a post-BANT world.
Expert insights. Personalized for you.
98 
Let's personalize your content