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How to use LinkedIn as a Marketing Platform for Lead Generation

Valasys

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

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15 cutting-edge tools every B2B marketer should know

Martech

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. A new secret weapon for lead qualification, too. Second, AI is everywhere, and deservedly so.

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Building Your B2B Marketing Database

Biznology

from market research). Qualification questions (from lead qualification processes). Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records. Credit score. Fiscal year.

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Lead Gen: A proposed replacement for BANT

markempa

Making matters worse, BANT does not align with customer buying behavior early in the decision process when Marketing and Sales generally need to engage prospects to win new business. So, even if Marketing owns an inside sales operation, asking the reps to use BANT criteria is misguided. Lead qualification in a post-BANT world.

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