Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Satisfied customers can opt in and contribute user-generated content like testimonials, personal success stories or videos.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. I’m just not sure the rest of us are quite there yet. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. From social listening to data analysis, technology has been a huge enabler.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. From social listening to data analysis, technology has been a huge enabler.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. To the right is a subscription management page that we created recently for a software client, Noetix.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Hubspot

SEPTEMBER 6, 2013

What is smart content and how will it impact your marketing? Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

SmartBug Media

JUNE 9, 2021

Streamline the handoff from marketing to sales and service teams by providing relevant information for all teams in your organization. This property can be used as a hidden property to provide referral-specific landing pages or forms and for loyalty programs, or to offer referral bonuses to your most loyal customers.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98