Database Marketing Landing Pages Marketing Automation Opt-in 
Martech
SEPTEMBER 29, 2023
The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Satisfied customers can opt in and contribute user-generated content like testimonials, personal success stories or videos.
The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.
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The Point
APRIL 30, 2012
I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”
Hubspot
SEPTEMBER 6, 2013
What is smart content and how will it impact your marketing? Marketing has started to follow a similar trend. Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient''s characteristic.
SmartBug Media
JUNE 9, 2021
Streamline the handoff from marketing to sales and service teams by providing relevant information for all teams in your organization. This property can be used as a hidden property to provide referral-specific landing pages or forms and for loyalty programs, or to offer referral bonuses to your most loyal customers.
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