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How Good Content can Help Improve Database Health

The Point

The most common changes (in order): job function, phone number, and mailing address. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Too often, people (IT, sales, marketing, whomever) rush to buy technology which appears to solve their business issue, without taking the time to lay the groundwork for a successful implementation.