Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. You use data cleansing to find duplicate, corrupt, or incomplete information in your customer database.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. Real-time Insights: Provides up-to-date information for timely decision-making.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

Biznology

JUNE 29, 2017

Customer value, using indicators like RFM, cumulative margins, or intent signals. Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Product usage. Use proven offers.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

SalesIntel

FEBRUARY 28, 2024

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. Request Demo Clearbit G2 Rating: 4.4/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

Main features: Over 20 million companies available Proprietary and accurate company technographic data that you can export to your own database Data on Buying Intent including over 12000 topics Over 14 million human-verified contacts 95% accurate B2B account and contact information. Request Demo Clearbit G2 Rating: 4.4/5

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52