Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

AUGUST 3, 2016

Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Database Marketing ) to other resources on your site. Other providers can offer this for free such as FeedBlitz or Google FeedBurner. . If anything, it might even enhance it. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

The Point

JULY 13, 2012

I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. But maybe that’s just me.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JUNE 27, 2012

Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. Promote social media connections.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Smarte

MAY 24, 2023

Now the question is, in this horde of B2B database markets, which is the most accurate one? Below is a list of the Top Sales database providers that you should consider to maximize your ROI and build a strong pipeline: ZoomInfo – ZoomInfo is a leading data provider that offers sales, marketing, and talent management platforms.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

Customer Experience Matrix

FEBRUARY 23, 2011

That’s an impressive list, even after recognizing that key marketing automation features are not yet available, including multi-step campaigns, advanced segmentation, Web behavior tracking, behavior-based lead scoring, and ROI calculations.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

The Point

JANUARY 6, 2014

It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition. Improve SEM conversion rates.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100