Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Only B2B

AUGUST 21, 2023

It involves identifying and compiling a list of potential prospects who are likely to be interested in a company’s products or services. In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Future Trends in Automated B2B List Building A.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Customer Experience Matrix

DECEMBER 18, 2006

If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”. These products do more than simply to count mentions in the manner of Google Trends. To do this, marketing would have to overcome the political obstacles of a product-centric culture.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120