Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Valasys

AUGUST 29, 2023

Introducing AI-based Account Segmentation in ABM Account-Based Marketing (ABM) is a strategic approach focusing on targeting specific high-value accounts with personalized marketing efforts. Accuracy: Analyzes large datasets with precision, leading to targeted segmentation.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. Poor CRM data stifles income, sales efficiency, forecasting, and, ultimately, business growth.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

SalesIntel

FEBRUARY 28, 2024

The demo helps you compare the number of high-value, relevant contacts SalesIntel can provide you compared to other B2B data providers. Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data. Lead routing and scoring have been improved.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52