The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The Point

JUNE 1, 2010

B2B games are one of our fastest-growing segments. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? Going forward, companies and agencies are asking a lot about HTML5. Brand awareness? Customer loyalty? The future is anyone’s guess!

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Make your blog count.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Customer Experience Matrix

FEBRUARY 25, 2010

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40