Biznology

JANUARY 30, 2015

Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. This can be an expensive, but very helpful, tool. How do I match and de-duplicate customer records effectively? Business data is complex and fast-changing. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia. Customer service history.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80