Data Hygiene, Database Marketing, De-duplication and Tools

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

JANUARY 30, 2015

Business data is complex and fast-changing. Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. This can be an expensive, but very helpful, tool.

De-duplication

De-duplication Work Management Marketing Management Marketing Attribution

Troubleshooting your B2B marketing data problems

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication

De-duplication B2B Marketing Work Management Marketing Management

B2B Marketing Zone

6 thorny data problems that Vex B2B marketers, and how to solve them

Troubleshooting your B2B marketing data problems

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