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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Our legacy databases are not as robust as we need. New tools and technologies emerge and must be evaluated. This can be an expensive, but very helpful, tool. How do I match and de-duplicate customer records effectively? Business data is complex and fast-changing. It’s a never-ending battle. Like this post?

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Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.