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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.

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How Intent-based ABM Helps Optimize Your Go-To-Market Strategy

DealSignal

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy. About the author: Michael R.

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

A well-written blog, promoted by Twitter and LinkedIn groups, is a good way to start. Populate your website with white papers, research reports, videos, how-to guides, technical documents, archived webinars, all written in objective, non-salesy language, to help educate buyers and help influence them toward your solution.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

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