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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. If there is a lack of sales and marketing alignment, 99% of the time, marketing will not be able to demonstrate value, justify the budget ask, and will lose to sales when it comes to budget allocation.

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Marketing Automation Trends for 2010

LeadSloth

Manager, Inbound Marketing, Marketo. Consequently, marketing automation will play an increasingly important role in helping marketers meet CEO and board expectations as well as get insight into how best to allocate their budgets. What will it do to their resource allocation and how will they provide the value?