Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue
DealSignal
SEPTEMBER 27, 2021
According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. If there is a lack of sales and marketing alignment, 99% of the time, marketing will not be able to demonstrate value, justify the budget ask, and will lose to sales when it comes to budget allocation.
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