KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. The Need for More Accurate Marketing Data. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

JANUARY 14, 2021

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. In addition, 53% believe that insight into B2B customers will become more clear as a result of focusing on data integrity.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

SalesIntel

JUNE 16, 2023

Top 10 Cognism Alternatives In the realm of B2B data platforms, Cognism has emerged as a leading solution, offering businesses valuable insights and comprehensive data for sales and marketing activities. Lead routing and scoring have been improved.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52