DealSignal

APRIL 3, 2023

Imagine the conflict after marketing invested tens of thousands of dollars on launching a lead generation campaign, or thousands of resource hours creating and distributing content for a new product launch, and for only 20% or less of those marketing-generated leads to get followed up by sales.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

Imagine the conflict after marketing invested tens of thousands of dollars on launching a lead generation campaign, or thousands of resource hours creating and distributing content for a new product launch, and for only 20% or less of those marketing-generated leads to get followed-up by sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

SalesIntel

JUNE 2, 2021

Then you can access company and decision-maker contact information. Technographic and firmographic data can help you in drafting hyper-focused messaging when reaching to them. With this information, you can start segmenting your lists and creating customized messages for your next campaign.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52