Conversica

SEPTEMBER 12, 2018

That includes cold calling, managing the CRM’s data hygiene for your accounts, scheduling prospecting and researching time, emailing and meeting with your manager. If those results aren’t enough to convince you, it’s been proven that monotonous work leads to burnout, dissatisfaction, and low productivity.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

DealSignal

APRIL 3, 2023

Imagine the conflict after marketing invested tens of thousands of dollars on launching a lead generation campaign, or thousands of resource hours creating and distributing content for a new product launch, and for only 20% or less of those marketing-generated leads to get followed up by sales.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

Imagine the conflict after marketing invested tens of thousands of dollars on launching a lead generation campaign, or thousands of resource hours creating and distributing content for a new product launch, and for only 20% or less of those marketing-generated leads to get followed-up by sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

SalesIntel

JUNE 2, 2021

Then you can access company and decision-maker contact information. Technographic and firmographic data can help you in drafting hyper-focused messaging when reaching to them. With this information, you can start segmenting your lists and creating customized messages for your next campaign.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Heinz Marketing

APRIL 30, 2018

Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Without a clear and concise data-driven marketing strategy, B2B marketers lack the ability to effectively acquire, organize, analyze and translate customer information into actionable insights.

Sales Management 54

Sales Management Lead Ranking Top of Funnel Ideal Customer Profiles 54