Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what do you see as the “center” of your workflow? This week’s Zoom acquisition of cloud-based software company Five9 got me thinking. Read more here.

Work Management 109

Work Management Enterprise Management Marketing Automation Services Data Hygiene 109

6sense

AUGUST 3, 2016

The role of modern marketers and CMOs is unrecognizable from what it once was. In the past, advertising, brand building and corporate communications defined the heart and soul of the marketing operation. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 127

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 127

Contently

MARCH 23, 2021

But this reality has a silver-lining for creatives—marketing leaders are shifting their budgets into content. The one thing that keeps me up at night, though, is how marketers measure content success. In a recent Contently survey, 95 percent of marketers told us they expected their budget to increase or stay the same this year.

Cost per Lead 215

Cost per Lead Multi-Touch Attribution ROI Lead Ranking 215

Convert

MAY 23, 2023

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Lucas Vermeer suggested a genius solution: “You can randomise and treat before they accept.” What Is Server Side Testing?

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

SnapApp

OCTOBER 3, 2017

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97