Zoominfo

MARCH 4, 2018

Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. Now, CRM data is accessible anytime, anywhere.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). What do marketing automation tools do?

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Work Management Marketing Management 131

6sense

AUGUST 3, 2016

The role of modern marketers and CMOs is unrecognizable from what it once was. In the past, advertising, brand building and corporate communications defined the heart and soul of the marketing operation. To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Salesforce Marketing Cloud

JANUARY 8, 2024

We’ll help you learn how to create a security-first mindset by discovering: Why data security is important to your business The most common data security risks The best practices to secure business data The data solutions that can help your business balance security and business objectives What is data security?

Enterprise Management 59

Enterprise Management Work Management Phishing Marketing AI 59

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 131

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 131

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. Top 6 CRM automation best practices for marketing and sales optimization. Summing it up.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102