Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

SalesIntel

MAY 20, 2022

Damage to Your SEO Efforts: Accurate data provides more precise targeting and messaging, particularly in the omnichannel settings that many marketing teams strive for. High bounce rates will wreak havoc on your domain’s reputation and might halt your email marketing for months. Revenue Risk: . Look Beyond the Brand Name.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

DealSignal

APRIL 3, 2023

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. Businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. This is a strong example of why sales and marketing often compete for resources.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. For instance, Google’s postmaster site rates domains on a 4-tier scale: bad, low, medium, high. Without proper audience targeting, you risk wasting resources and dinging your reputation as a sender.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181