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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Dan recommends a tagging system that includes geography, product/solution area, offer type (blog, case study, data sheet, etc.), By focusing on the fields that matter to you and applying full attention to that process, you will ensure you have the right quality of data to drive your reporting. . Data hygiene is key.

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Marketing Automation Trends for 2010

LeadSloth

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? Jeff Pedowitz , President and CEO, The Pedowitz Group. Maria Pergolino , Sr. Thought leadership?