Data Hygiene Demand Generation Sales Management Website Personalization 
LeadSloth
JANUARY 12, 2010
Renewed focus on data quality. Sales & marketing alignment. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep.
Adobe Experience Cloud Blog
NOVEMBER 17, 2016
Gregoire Michel, Founder and Managing Partner at I nficiences Partners, explains that implementing a marketing automation system should first and foremost pay itself back by taking time out of your marketing program implementation. Without strategy, people, and process, Marketo is just another email tool.
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