B2B Thought Leadership Data Hygiene Demand Generation Website Personalization 
Adobe Experience Cloud Blog
NOVEMBER 17, 2016
Dan recommends a tagging system that includes geography, product/solution area, offer type (blog, case study, data sheet, etc.), Many B2B marketers are trying to break through the webinar clutter. Data hygiene is key. Marketo is a very effective data management tool. Be selective around syncing data to your CRM.
LeadSloth
JANUARY 12, 2010
Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop.
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