Remove Cost per Lead Remove Data Hygiene Remove Demand Generation Remove Website Personalization
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Marketing Automation Trends for 2010

LeadSloth

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Demand Generation? When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales.