Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. Personalize your lead capture process. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

First and foremost, effective lead management requires a deep understanding of the characteristics that make a prospect an ideal fit for your products and services. Personalize your lead capture process. But, no two leads are the same — and a one-size-fits-all approach to lead generation will result in insufficient data.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

JANUARY 30, 2015

Dedicate particular group members to certain reps, so the input person builds experience about rep’s behavior and communication style. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality. How do I match and de-duplicate customer records effectively?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

SalesIntel

FEBRUARY 8, 2023

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data that is duplicated, erroneous, and harmful to your success. Timeliness Will you be receiving current data?

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80