Writing on the Web

SEPTEMBER 22, 2010

Scarcity , urgency, fear of consequences. Step #5 is emotional in tone, evoking scarcity and urgency, where you ask for readers to take action. Online Persuasion: Seeing Through the Eyes of Your Customers. Neutral , rational, logical, analysis of facts. Curiosity , desire , imagination. Objections , reasons why and why not.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

MARCH 21, 2012

There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? Motivate action with fear, scarcity, urgency. Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers. Not too long ago I came across a great blog post.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

AUGUST 5, 2010

There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? Motivate action with fear, scarcity, urgency. And that shift means a different mindset. I saw a great blog post the other day. What if you could live in their shoes for a day?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

AUGUST 26, 2010

Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. Online Persuasion: Seeing Through the Eyes of Your Customers. Tweet This! The Brain Science of Online Persuasion.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 13, 2010

If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Tweet This!

Tips 100

Tips Conversion Trigger Marketing Digg 100