B2B Marketing Traction

AUGUST 17, 2011

Know thy customer; 2. The Marketing Persona – know thy customer. Today marketing personas are used to understand customers and communicate that understanding to employees and other stakeholders. A marketing persona is a story written about each customer segment your company serves. Know thyself; and 3.

SWOT 100

SWOT Planning Analysis Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 28, 2011

By applying some strategic modelling to your marketing plan, you can gain invaluable insights about your customers, new markets and potential new products and services. Are you spending big marketing bucks and not getting results?

B2B Marketing 100

B2B Marketing Planning SWOT B2B 100