Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. Related posts: If Your Blog Writing Stinks… Online Persuasion: Seeing Through the Eyes of Your Customers. “Why am I here? The Brain Science of Online Persuasion.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Of course, who wouldn’t?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

NOVEMBER 11, 2010

Online Persuasion: Seeing Through the Eyes of Your Customers. Tags: Content Marketing Online Marketing Online Persuasion Attracting Clients blog marketing branding content marketing with blogs emotions narrative personality stories storytelling. 10 Ways to Make Content More Engaging. Emotional Attention + Memory = Content Marketing.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. How can you introduce storytelling into your marketing mix? Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 19, 2011

“Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. Get Content, Get Customers , by Joe Pulizzi. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 30, 2011

is a great opportunity to address the challenges your readers and potential customers face. What is different now? What should you do now? Question #2, Why hasn’t this problem been solved?, You have a chance to show you understand your readers well, and you have an expert’s understanding of the subject matter.

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

JANUARY 17, 2011

Some use their customers: Dove uses women and Old Spice uses men. Some companies have personality through characters like the Aflac duck and the Geico gekko. Did you know they have their own Facebook pages? Others use their company president like Razerguy for Razer and Ben & Jerry’s founders.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100