How to Properly Diagnose a Failed Email Campaign
Content Standard
MARCH 20, 2017
If you have a customer list that you’ve grown over time, filled with active subscribers, and ones relevant to your target market, excellent! If you have a list that you purchased or rented, a “one size fits none” bulk address dump, filled with zombie AOL names from 1996, you are hosed. Failure to Segment.
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