Smashmouth Marketing
JUNE 25, 2009
During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius. I asked him what separates Pro and Enterprise as a reason a company would just purchase Pro versus the full marketing automation product. More detailed review of Genius Enterprise and some real world results in Part 2.
Content Standard
MARCH 20, 2017
If you have a list that you purchased or rented, a “one size fits none” bulk address dump, filled with zombie AOL names from 1996, you are hosed. Purchased lists are random, irrelevant to your market , and often filled with dead addresses, and they can bring down the anti-spam cops on your precious head. You can do better.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. You don’t wait for a cold call to talk to an annoying sales person.
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