B2B Memes

OCTOBER 19, 2011

There’s nothing new about needing to comprehend the means of your production in order to perfect your message. As an analog example, consider how easily in the traditional print world you can lose control of your editorial content if you don’t understand at least the basics of what your art director and your production manager do.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

DECEMBER 15, 2011

It’s to draw people in, to provide some form of value that will establish a level of credibility and intelligence that will create a stronger relationship with the brand’s customers and potential customers. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

SEPTEMBER 9, 2010

Over time one of those revenue streams might rise to be dominant, but during my whole career in B2B media the most successful brands I have worked on have made money in many diverse ways—whatever the customer needs. The main metric we will be monitoring in the initial phase is the level of customer registration on our sites.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

SEPTEMBER 30, 2011

Nor in a digital world do they need publishers’ hulking print production and distribution apparatuses any longer. ” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. Where does that leave us?

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100