PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
ViewPoint
JULY 14, 2015
In our experience here at PointClear, very few companies are getting it right. A salesperson's view of the customer is often one of someone in the later stages of the buying process. Likewise, marketing doesn't have the intimate personal view of the customer that sales gets to see. Sales must collaborate with marketing.
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