Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Group them into personas related to the tagged characteristics.

Social Media 123

Social Media Work Management Marketing Management Media 123

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Martech

FEBRUARY 9, 2024

Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? Effective market segmentation. A more satisfying customer experience. Dig deeper: How can marketers help make customer data available automatically and fast?

Ideal Customer Profiles 117

Ideal Customer Profiles Mobile Advertising Customer Satisfaction Marketing Management 117

The ABM Agency

MARCH 28, 2023

We’ll discuss different aspects of a marketing strategy such as identifying target customers, creating brand awareness, increasing sales and more. Reaching potential customers through social networks is a powerful approach to reach out to target demographics. Data-driven marketing is a necessity in the modern digital environment.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Valasys

AUGUST 26, 2019

At the end of the day, the content marketing endeavors of the B2B marketers should be highly focused on targeting the relevant personas so that they generate an ample amount of website conversions. The modern B2B content marketing needs to be executed across multi-channel. Ways to Architect an Impactful Content Strategy.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 22, 2019

Besides, tracing their digital footprints – to measure the endeavors of their marketing & quantify it, to relate to the business objectives (business KPIs) of organizations at large; the B2B marketers also track the vital data about their potential customers.

Enterprise Management 53

Enterprise Management Work Management B2B Marketing Marketing AI 53