Lytics Adds Marketing Recommendations to a Customer Data Platform
Customer Experience Matrix
NOVEMBER 4, 2014
It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. All told, the company has prebuilt connectors with more than 80 software-as-a-service products. But perhaps I’m getting ahead of myself.
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