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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. MarTech’ s advantages range from analytics and automation to customer relationship management (CRM) platforms and machine learning capabilities, generative AI, and more tools constantly being developed to make engaging and converting leads into loyal clients an increasingly streamlined and effective process.

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. The first connectors are due shortly.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic? Together, this offers clues about what the visitor might be interested in buying.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Feel free to chime in if I did.