Remove customer

Digital B2B Marketing

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A New Definition for Inbound Marketing

Digital B2B Marketing

According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. It definitely is “marketing focused on getting found by your customers,” and it is an effective marketing tactic, but it isn’t inbound marketing.

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No, Content Will Not Kill Advertising

Digital B2B Marketing

Content encapsulates your perspectives, advice or even elements of the customer experience. Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. The Customer Experience. Neither is content, sales or a great customer experience.