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Are You Falling for These 6 Customer-Centricity Myths?

Vision Edge Marketing

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

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2023 Predictions: Digital media and advertising

Martech

Netflix is also expected to crack down on password-sharing soon, so more customers overall will have to pay to play. It feels like an industry-wide effort to enhance measurement, so I think 2023 will show improvements that will help advertisers tie to outcomes.”. Ads will allow them to pay less. Get MarTech!

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AI-based personalization provides 10%+ revenue uplift to this top retailer

ClickZ

30-second summary: ZineOne’s AI-powered personalization platform uses predictive modeling to help businesses understand and respond to in-the-moment customer activity. The retailer enlisted ZineOne to help them deploy relevant, personalized engagement using AI-based recommendations which incorporated in-session user behavior.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.