Tony Zambito

OCTOBER 23, 2016

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. What CMO’s need to be on guard for is falling prey to a myopic view of customers without assessing how markets are changing. For good reasons too.

Enterprise Management 100

Enterprise Management Marketing & Strategy Marketing Strategy Work Management 100

Tony Zambito

JULY 24, 2011

  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  With Google Plus, circles are suddenly the new rage.  Image via Wikipedia.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

APRIL 7, 2010

For a CEO and senior executives, there are three reasons why it pays to act on your intuitive sense to slow down the train as a conductor would when approaching a sharp curve: Gain Customer Insight.   This begs the question: “how well do we know our customers?” .   Adapt Strategies to Your Market.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Buyer Personas Marketing & Strategy 100