Remove customer

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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

Kaon

on YouTube or Facebook), or in a specially designed room with large screens all around. These new platforms allow for innovative ways to engage customers in an experiential manner. Showing something in VR for the sake of the VR experience has no inherent marketing value to the customer, other than the “cool factor.”

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How Marketers Should Measure Digital Engagement

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They browse to a page about a product and get distracted by a Facebook notification on their phone. In the second case (the Facebook distraction), after subtracting out idle time, the session only would last a few seconds. As far as web analytics are concerned, it could easily be counted as a zero-interaction “bounce.”.