Everything Technology Marketing

MAY 24, 2010

Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Now imagine the information customers are finding is yours.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

APRIL 8, 2010

Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. And today’s customers are busier than ever. Build a simplified model of your customers’ world, the journey they take from problem to solution. What business problems do they face?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

OCTOBER 14, 2009

But, even before you get started and promote your company in this new online environment and create customized conversations with your customers and other stakeholders, you must consider who can “speak” on behalf of your company. By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

MARCH 27, 2010

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

OCTOBER 10, 2010

What are the specific use cases of your product to realize the value customers are looking to unlock? Are there innovative or "exotic" uses of your products that you observe with new customers that might indicate a new or bigger market segment that is currently untapped? What value driver represents your best opportunities?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

NOVEMBER 14, 2009

Or perhaps it is because the entry into a new market isn’t so much a deliberate decision as an opportunistic one – a step taken maybe because it seems like a good idea based on a few recently acquired new customers. Creating performance-based tactical programs for customer acquisition 7. A GTM plan is a powerful tool for four reasons.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100