ClickZ

SEPTEMBER 16, 2020

According to a 2019 Gartner survey, marketers utilize only 58% of their martech stack’s potential. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

6sense

NOVEMBER 9, 2021

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. Then we all saw how great legendary companies like Apple, Salesforce, and Amazon proved you can move category definition and strategy from Gartner back to the executive suite. Categories live everywhere in the consumer world.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? 1) Automate the Sales Motions to Get the Conversation Started.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

The ROI Guy

APRIL 22, 2010

Surveys of 105 organizations in Financial Servies, Government, Manufacturing and Retail,indicate that unanimous market perception / sentiment is that VDI has a lower TCO than the PC. Created by my friend Bill Kirwin at Gartner in 1989, it has been used since to great effect to help buyers make economic decisions for key IT solutions.

Marketing Management 40

Marketing Management Lock-In Case Studies Gartner 40

The ROI Guy

MAY 19, 2010

First, surveys of 105 organizations in Financial Servies, Government, Manufacturing and Retail,indicated that unanimous market perception / sentiment is that VDI has a lower TCO than the PC. Created by my friend Bill Kirwin at Gartner in 1989, it has been used since to great effect to help buyers make economic decisions for key IT solutions.

Marketing Management 40

Marketing Management Case Studies Lock-In Paid Search Agency 40