Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. It is all about understanding customers and their wants, needs and values. In the fast-paced world we live in, carefully constructed research that focuses on identifying customer underlying needs and enables segmentation has largely fallen out of favor. I could not agree more.

Social Media 80

Social Media Research Social Marketing Media 80

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Customer experience (CX) is an intangible that sets your brand apart from the competition.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Therefore, the business goal is to mix shift the segments! April 2008. March 2008.

Social Media 100

Social Media Communities Wiki Work Management 100

Porch Group Media

SEPTEMBER 22, 2020

Data is produced as consumers research products and services, fill out forms, browse websites, submit reviews, call customer service, place orders, and from any number of numerous activities and interactions. In recent research by the Customer Data Platform Institute , more companies are putting systems in place to unify data.

Marketing Automation Services 40

Marketing Automation Services Ideal Customer Profiles Marketing Management Customer Satisfaction 40

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50