Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech

APRIL 2, 2024

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. Customers want an experience that’s more tailored to them. Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Table of contents What does a customer data platform do?

Budget Programs 98

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 98

Hubspot

APRIL 2, 2013

These posts brought in 150 leads, converting at a rate of 10%, generating 15 customers. These 15 customers had an average order size of 800 rubber ducks. Customer Acquisition Cost (CAC). This metric is also known as Cost of Customer Acquisition (CoCA). Total Sales and Marketing Cost Number of New Customers.

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Webbiquity

APRIL 27, 2017

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Adobe Experience Cloud Blog

DECEMBER 3, 2012

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. Marketo: How can SFA/CRM systems support Product Management and Product Marketing? Oh, how things have changed.

Marketing Automation Services 48

Marketing Automation Services CRM Enterprise Management Work Management 48

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50