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Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Adobe Experience Cloud Blog

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. Here are examples of meaningful measures that you should bake into your salesforce.com data collection and analytics: Time to "first touch" of a lead.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. I wasn’t at the conference but Marketo briefed me on their plans.)

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Can free toasters* and a loyalty card be far behind? So the better analogy might be Green Revolution scientists increasing food production to feed the starving masses. The predictions usually describe likelihood of actions such as purchasing a specific product but they could be something else.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. .

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SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours

accelerate agency

Similarly, a high customer lifetime value indicates you have a good product and are a good market fit. It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? They just don’t trust, give credibility to (never mind loyalty, goodwill, or brand reputation to) the ad and promotional stuff like they used to.