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Sincere Marketing – a podcast with Romi Mahajan

Buzz Marketing for Technology

Marketing too often over promises in the hope of attracting prospects but the product or service under delivers in the execution. To explore this topic further I interviewed Romi Mahajan who recently wrote a piece in Internet Evolution on this topic. Warren Buffet once said - “Trust is like the air we breathe.

ROMI 100
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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI). Customer Lifetime Value (CLV). 97% of enterprise decision-makers believe the pandemic sped up their company’s digital transformation. " – Entrepreneur Magazine. Customer satisfaction. Customer Acquisition Cost (CAC). Revenue Growth.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Make Customer “the King”: . Social Marketing: .

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches. In the year 1895, John Deere launched the magazine named Furrow which was the first custom publication that educated the farmers on optimizing their revenue before selling specific products to them.

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How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

Content Marketing Institute

They are used as a preliminary step toward customer qualification (i.e., Allow subscribers to customize the types and frequency of the messages they receive. Emailmarketing tip: Allow subscribers to customize type & frequency of message, says @SujanPatel. The longer forms provide additional marketing benefits for Salesforce.

ROMI 107
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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

The modern B2B world businesses are witnessing transcendence – by raising their digitization games to showcase their products or services & by enhancing their web presence leveraging integrated approaches to build full-proof multichannel strategies for their marketing endeavors.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.