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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

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Top 10 marketing automation tools every marketer must have

ClickZ

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

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New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

Customer Experience Matrix

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. In their case and others, the reason seems to be a combination of larger size deals on new customers and growth in billing to existing customers.

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11 of the Best Marketing Automation Platforms

SendinBlue

Marketing automation platforms offer tools that help grow your business and improve customer experience. Without a marketing strategy in place, you’ll find it difficult to reach new customers and build brand visibility. The visual drag and drop workflow editor gives you an overview of the journey your customers will go on.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This pricing is low even among SMB demand generation systems.

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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

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45 Best Digital Marketing Tools to Boost Your Business

Optinmonster

One of the key strengths of HubSpot is its ability to create personalized customer journeys through marketing automation, ensuring that potential customers receive relevant content at each stage of their buying process. Integration with CRM tools and other digital marketing tools ensures a cohesive approach to lead management.