Remove Custom Publishing Remove Lead Capture Remove Product Remove Salesforce.com
article thumbnail

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. Clients can adjust the breakpoints to create custom performance ranges.

article thumbnail

B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. And no wonder. “We

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Tools For B2B Marketers

Tomorrow People

However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program.

article thumbnail

Social Media Marketing Tools For B2B Marketers

Tomorrow People

However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program.

article thumbnail

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. Mintigo sagely warns that industry penetration rates are not the same as share of marketing automation customers, since some industries are bigger than others.

article thumbnail

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. We reconnected in December and the product is now ready for its close up. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward.

Loopfuse 120
article thumbnail

Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. It’s scalable, the leads are more qualified and often already partly educated on your offering.