Customer Experience Matrix

MARCH 6, 2016

Some companies serving small business have indeed reached multi-million client counts (see table), but their products cost much less and are essential for basic operations.** Infusionsoft’s challenge is to convince a large fraction* small business owners that their product is also essential. million $1.6 I’m pretty sure they’re right.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JUNE 27, 2014

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. This model can score new leads and classify existing opportunities in the sales pipeline. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Clicking on the video reveals an instant lead capture form in the Vidyard platform.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. These elements became the backbone of the Oktopost social media platform. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Campaigns can run for product launches, webinars, conferences etc. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. These elements became the backbone of the Oktopost social media platform. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120